I teach in a building next to the School of Music. So it’s not uncommon for college students to practice their instruments in the adjoining courtyard. On any given day, multiple melodies fill the atmosphere. But in the early morning, when I’m arriving for work, I hear the sounds of a lone clarinet drifting through the hallway.
I pause to listen.
At first, the notes are scales — ascending and descending. Soon, the notes transform into familiar refrains by Beethoven and Bach. Eventually, the young clarinet player abandons the notes on the page and begins to improvise. He creates an aural art, a cadence pregnant with mystery, uncertain of where it will lead.
The clarinet player in the courtyard has no idea how much a writing professor down the hall enjoys his musical gift.
I wonder how many bloggers can relate to this clarinet player.
As bloggers, we sometimes wonder:
- Is anyone even listening?
- Is all this blogging worth the effort?
- Does my presence online make any difference?
- Am I just another voice in a cacophony of noise?
When we ask ourselves these questions, we open ourselves to self-doubt and become susceptible to false ideals about blogging. We start to listen to other voices — voices that talk about numbers.
Subscribers. Visitors. Page views. Comments. Likes. Shares. There’s a statistic for everything.
In a sincere effort to increase readership, it’s not uncommon for bloggers to start chasing these numbers. A blogger begins, writing from the heart, and she finds a small but receptive audience who appreciates her work. Then she reads advice online — a prescribed methodology for blogging success. As she emulates these “best practices,” she becomes a clone of other bloggers. What made her unique in the first place has dissipated.
The fastest way for a blogger to lose her focus is to focus on numbers. {Share on Twitter}
That’s not to say all numbers are bad. The information we glean from statistics can be helpful. A well-frequented post can tell us what strikes a resounding chord with readers. A weekly tracking of page views might reveal which days of the week are more likely to receive visits. Such data can inform our strategies and guide our blogging decisions.
Bloggers are wise, however, to view their statistics with discernment. Because numbers abide by the law of diminishing returns. Once we’ve achieved a numeric goal, we simply up the ante with another number. This never-ending chase perpetuates a cycle that saps a blogger’s creativity, resulting in a spiritless body of work.
We must decide ahead of time what kind of blogger we want to become and what kind of reader we want to reach.
Yes, the allure of bigger numbers is an ever-present reality. Our society revolves around numbers because we’re conditioned to believe that numbers translate into happiness or beauty or success. We’re told bigger statistics will provide access to better opportunities. Which may or may not be true.
But I do know one thing that is true:
Numbers neither define me nor fulfill me.
Numbers neither determine my worth nor control my fate.
Whether we have many readers or few, we overcome the seduction of numbers when we’ve already settled within ourselves a sense of purpose.
When we know our purpose as artists, we retain our focus as bloggers. {Share on Twitter}
I want to blog with the same focus as the clarinet player. He’s committed to developing his craft, and he’s not following the noisy crowd. Nor is he playing louder in an attempt to be heard. In fact, he doesn’t seem concerned with being noticed for his talent. He’s found his own space, and he creates music because that’s what he does. It’s inside him. He may have dreams of playing in an orchestra someday, but whether that dream ever comes true or not, he’s a musician.
And a true musician will continue to play his instrument for the simple love of music.