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Seven Signs of a Successful Blogger

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Blogging Connects Us

If we asked seven people for their definition of a “successful blogger,” we’d likely get seven different responses. Because every blogger is unique. Our reasons for blogging are different too.

A successful blogger is oftentimes categorized by virtue of certain statistics. This data reflects the way a post is resonating with readers, and we can appreciate the information these numbers provide. But there’s more to blogging than statistics. Much more.

We blog because we want to share a part of ourselves with others. Blogging has become an amazing way to build bridges with folks we might not have ever met otherwise.

Blogging connects us in ways we couldn’t have ever imagined. <Tweet this!>

This is why we enjoy gathering once a year. The Allume Conference is a place where all of our online bridges connect for one special weekend of real togetherness. My favorite part of the conference has always been the people — people who share a love of words and a love for God and a love for reaching others with the Light of Christ.

Blogging is one way we get to share our soul’s message of hope and freedom. And we want to blog with excellence. So what does that look like? What does a successful blogger look like?

While statistics have become a basic measuring stick for bloggers, there are key qualities in a successful blogger that can’t be easily quantified. Here are seven signs of a successful blogger that you won’t find on a bar graph anywhere:

1. Successful bloggers can look back at their earliest blog posts and see considerable improvement in their writing.

Blogging provides a wonderful venue for practicing the craft of writing. We improve with time and practice. When you read your first posts, do you notice a difference in the way you write today? How has your voice developed and changed?

2. Successful bloggers continue to refine their purpose for writing online.

The more we write, the more we grow. And as we grow, our purpose for writing continues to come into focus. Sometimes we begin writing about one topic, but we end up writing about another. That’s part of the process. We gain greater clarity as we write through the years.

3. Successful bloggers persevere through the inevitable ups and downs that accompany the blogging life, and they find their own rhythm.

Every blogger, at some point, entertains the idea of quitting. Blogging takes effort. Sustained effort. Yes, bloggers will take a break every now and then. Maybe even a really long break. But eventually, successful bloggers settle on a pace that works for them, and they stick with it.

4. Successful bloggers build relationships with other bloggers.

The beauty of blogging comes from the people we meet. At first, we might distinguish our “real life friends” from our “online friends.” With time, however, we discover that our online friends have become our real life friends too. There’s no longer a distinction. These online relationships span continents and oceans, and they become the truest testimony of our “success” as a blogger.

5. Successful bloggers create a body of perennial work they can point new readers to.

A perennial flower is like an evergreen tree. It’s flush with life, all year round. In the same way, successful bloggers can direct new readers toward a ready collection of posts that represent the best of their years as a blogger. This isn’t just a list of archives either. These posts are their penultimate work. They enable new readers to get to know them and what their blog is about relatively quickly.

6. Successful bloggers connect with readers and make a positive impact on their lives.

This is the most important part of blogging — making a difference. A truly successful blogger is someone whose life and writing have changed someone else for the better. Maybe it’s a comment on a thread. Or maybe it’s a private message sent. When readers reach out to tell you that your words have touched them in some way, that is the best thing about blogging.

7. Successful bloggers begin to mentor newer bloggers.

Successful leaders never hoard information. Part of what lends to their success is their ability to share what they’ve learned with others. Success always multiplies itself. Successful bloggers are generous with the tips and tricks and tools of the trade. They’ll come alongside newer bloggers and share what has worked for them and what hasn’t. One person, of course, can’t possibly be available to everyone on the internet, but one person can establish mentor relationships with at least a few other bloggers who would love to learn and grow.

So if we extracted the key verbs from each of these seven signs, it would look something like this:

A successful blogger will . . .

Look Back
Refine
Persevere
Build
Create
Connect
Impact
Mentor

That’s the definition of success.

What would you add to this definition of a successful blogger?

 

Measuring Sticks, Insecurity, and Some Conference Advice

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Size Platform Measure Worth 2

I begin in the west and fly halfway across the country before I finally arrive for the conference. The driver picks me up at the airport and I’m reunited with my online friend who started her journey this morning in the east.

We chat a mile a minute and look forward to seeing our “smaller” blogger friends and many of our “bigger” blogger friends too.

During the conference I meander through sessions with my “smaller” blogger friends, all the while casually noticing who’s interacting with whom. I watch the “bigger” bloggers interact with their own circles of friends, while I engage with mine—looking them in the eye, listening, and relating.

But I deceive myself, because while I think I’m fully present in each conversation, in reality I’m partly absent. And as the conference presses on, I realize I’m disappointed when my “bigger” blogger friends have not initiated a fuller connection with me.

And it’s the last day of the conference when God convicts me of a cold hard truth.

My disappointment is a symptom of my illness—the virus of insecurity—hovering like a flu.

It has infected me. And I ache with its uncertainty while questions linger…

Do I matter?

Do I fit in?

Do “they” notice me or even want to be my real friend?

That last afternoon I leave the lunch table with my friend Alia, and make my way across the room toward our other roommate Amy—my in-real-life friend and newbie blogger—who has come with me to the conference.

And as we approach, she immediately turns to us, as if our timing is perfect.

“Hey guys! There’s someone I want you to meet.
This is Jennifer, another newbie.
And at lunch I asked her which of the “bigger” bloggers she most wanted to meet here.
And you know who she said?
Jacque Watkins and Alia Joy.
So I told her I could probably hook her up, since you guys are my roommates.”

I startle, like a deer caught in headlights.

Did she actually just say my name with the phrase “bigger” blogger?

Shocked on the inside, I greet Jennifer with a smile, flattered and completely stunned anyone would consider me a “bigger” blogger. She is sweet and gracious—a tea-drinking mama of four. And after our delightful interaction, I’m better for having met her.

As I fly home, reflecting on the conference, the Holy Spirit woos and convicts me again.

During the conference I wasted so much mental time, and internal dialogue, wondering if I’d get to build deeper relationships with  “bigger” bloggers.

While probably there were others there, who would’ve loved to build a deeper relationship with me.

And the recognition of this truth is like medicine for my ill and insecure heart.

Could it be possible everyone thinks of themselves as a “smaller blogger” and is waiting for that “bigger blogger” to initiate a connection?

Could it be that no matter who we are, there will always be someone “bigger”  to look to? That the one we see as a “bigger” blogger has an even “bigger-blogger” person they’d love to be pursued by too?

And could it be, that to someone, somewhere in the world, YOU are the “bigger blogger”?

That there is one someone scanning the room–looking for you—wishing they could meet YOU?

Hoping YOU’D go out of your way to pursue a connection with THEM?

No matter the size of our platform, we are all asking the same questions at our core:

Do I matter?

Do I fit in?

Would they really want to be my friend?

And the real truth is, our worth and purpose and significance is not dependent on whether a “bigger” blogger knows our name or pursues a friendship with us.

And we need the real truth to sink deep into the crevices of our hearts:

We all matter and fit in because we are His.

He chose us.

And He has great things planned for each of us to do.

So what if, instead of finding our validation from the “bigger bloggers” in our lives, we find our soul’s validation in our time spent with Jesus?

Allowing His Word to inform our starving souls of who He is,

And the truth of who we are because of Him…

Chosen.

Beloved.

Redeemed.

The child of God.

We are eternally valuable regardless of the size of our platform. 

And the size of our platform does not measure the worth of our soul. 

[Tweet that]

So when we set foot inside the walls of the Allume conference this October…

What if we become the initiators of connection because our security in Christ compels us to do so with whomever God places in our path?

What if we say hi first? Flash a smile first? Begin the conversation first, as a people who love in His name?

What if we stay fully present with whomever we’re with—refusing to allow our minds to be “noticing” the room?

And what if we make an effort, to not only hang out with our “people,” but to branch out to new circles of beautiful people? So that no one leaves feeling small and alone.

May we remember we are in this together…

Cheering for each other,

Fighting to believe who He says we are,

And really knowing we ARE already enough because of Him.

I can’t wait to see you at Allume!

Will you be there?

 

When Your Voice is an Idol

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We spend more time analyzing ourselves than ever before. With the rapid expansion of social media and technology, we live in a world constantly bombarded with self.

Which profile picture will I use for my avatar? What do my liked pages say about me? What interests do I showcase that make me look good?

We live in a culture that capitalizes on more than our personal tastes, it capitalizes on our persona, our brand. 

Whether it’s the TV shows we like, the books we read, the stores we frequent, or the places we go, there is a growing desire to share bits of who we are with others. You can tweet during your favorite shows, share excerpts of the books you read, capture your pumpkin spice latte and map your location down to your favorite neighborhood Starbucks.

Some would argue that this narcissistic bent is why connection is often difficult, why comparison and insecurity arise when everyone else’s Instagrams are so much cooler than yours, because you never eat watermelon in cowboy boots and a floral dress whilst leaning over a vintage table with the perfect yesteryear wash bathing the photo in golden hues. You just stand at the counter in your faded yoga pants and spit seeds into the garbage pail next to the pile of dirty dishes you have yet to get to.

And maybe you’re doing it wrong. Maybe the life you live is less than. Or maybe you are the girl with the cute boots and impeccable taste Instagramming away your seamless life? Even you know there’s more to your story than the pictures you share.

default of the heart

But social media or not, I think the human heart always seeks to compare. Our default is to be concerned and consumed by our own glory. If ever there were an idol of our times in the blog world, I believe it is our voice. Our need to always be heard saying something.

There are the shock value bloggers capitalizing on every current event, every controversial divisive line needing to be parsed and severed and inspected with scathing sarcasm and open letter rants.

There is the desire for our words to reach further, to impact more, to challenge or encourage or matter. But there is a grace-less way about always needing to have our voice heard. And there is the quiet despair for those who faithfully share their voice and stories to the humble reception of silence and wonder if they matter at all.

We gather at conferences and wonder about the elevator speeches we’re supposed to prepare summarizing who we are and what we offer. And sometimes I think we’re too practiced at saying all the right things that we never stop to listen.

Because at the heart of it all, we tie our performance with words and platform and branding to our worth. If our story doesn’t matter, maybe we don’t either?

And I know I’m not the only one, but I’m tired of it.  I’ve felt the sticky fingered lure of candy coating what is, at it’s core, pride. The syrupy tongued words that pave the way to a bigger audience have sent me writhing back to silence, like a child found in bloated emptiness amid a flurry of candy wrappers the day after Halloween.

I’m an advocate for story because I believe the word of God’s people, the testimony of His beloved brings glory to Him, connection to the body, and light in the darkness but there will always be the temptation to focus so much on ourselves, our story, our path, our contribution to this writing world, that we forget that to live a good story, we’d be wise to listen and slow to speak.

Because grace happens in the pauses, when we stop to soak in words that are not our own. We live better questions when we stop reciting what we have to offer and start to champion other people’s voices. Start to believe in the storyteller who’s writing our moments with a master’s precision. When we find our humanity not just in the words we craft but also in the words we cultivate. When we worry less about our own voices being heard and allow God to speak.

crafting words

 I will always champion God’s people using their voice, but let us also learn to hold our tongues and listen with bold ears and hearts wide open, and maybe then, God will speak and our words will be tinged with grace, soothing to our souls, and full of life.

The Seasons of a Dream

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I’ve neglected my children.

I made allowances for my need to write, to follow hard after dreams. But I’ve done it all wrong.

Because a vacancy moved into their lives as the rabbit’s hole of my laptop screen beckoned and swallowed me up.

But didn’t my ministry and passion need to be tended too? The reading and interacting. The tweets and status updates and link-ups. The silence and time to write.

It seemed I killed my blog just when I was seeing fruit. Just when I had built up subscribers and was feeling like the hard work was paying off.

God was being glorified, right? This is after all, the dream He gave me. The call I was responding to. The call I felt God confirmed in so many different ways. 

She told me I have the potential to be great. That I’ve got a voice and skill and passion and that if I learned to combine those with a little direction, I could really rock this whole writer thing. Maybe get published and have a real book on a real shelf instead of piles of journals stacked in old boxes in the garage.

She said that as an encouragement to me, her eyes warm and expressive, the kind that make you nod like a puppy and lap up anything she says, because after all, she is living this dream. And when my feet finally landed back on earth, I was giddy with dreams I’d always held but never dared speak aloud.

I wanted to rip her words from the air and type them into a crisp contract I could present to God to sign.

After all, everything I’m passionate about, everything that makes my fingers fly at the keyboard, everything that inspires me and draws me out to splash around on a canvas of words starts with God’s glorious inspiration.

The breathing of words and story into the wounds of my past, the joys of my present, the fears in my moments, and the dreams of my future. It only seemed right that any platform built is going to shine directly on Him.

 But I couldn’t get past the Holy Spirits prompting that I was getting it wrong. Again.

I’ve found myself failing at the dream.

The time to write and pour myself into this ministry of words is spotty at best. The time to invest in those dreams, spaced and erratic.

And the kids are ready to be tucked in and pleading for one more story and I’ll lay there resenting my time  being used up on another rendition of “If You Give A Mouse a Muffin.”

Bed time

Because I feel like the poor child in the story, being overrun with requests, each one leading to another. If you put your child in pajamas, they will decide they only want to wear the batman ones, and you will remember those are in the wash, so you will bribe him with another story, and if you read him another story, he will fall asleep on you, so you will have to carry him to his bed, and if you carry him to his bed, he will wake up and want another story…

And I’ve bought into the urgency of now.

I see other bloggers succeeding, and I know they deserve it, but I’m also grieving and feeling left out.

I can’t keep up with the pace or demands of blogging, and mothering, and homeschooling, and ministry, and mentoring, and being a good wife. If you add in showering, cooking, and keeping house, you have the trifecta of failure.

I’m looking for dead weight to cut and I see nothing but my words. So the blog often goes silent. And numbers dive.

And I’m mourning the dream, pity washing over me when I remember, “It’s not a loss, it’s a sacrifice.”

It is laying my dreams and promises of God on the altar, trusting that in His time He will provide.

It is trusting that the path I’m on isn’t a race to the finish line but a slow steady obedience, each step moving me forward closer to Him, where dreams are birthed. It is trusting that blogs can be resurrected from the dead or slaughtered completely and it makes no difference as long as I’m faithful.

I have friends waiting on the Lord. Bleary-eyed new mothers craving a full nights sleep and shirts free from spit-up and days when they’ll have the energy to fix their hair again. Women facing vacant rooms in a once loud house, longing for Thanksgiving break, knowing  their kids will be visiting instead of just home. Friends who long for things I so easily take for granted, when kids climb up onto my lap asking for more of mommy.

I forget God created seasons. We brush past eternity every time we stop to really see where God is in each one. And that, when we choose what might seem like a sacrifice, it’s not a loss at all, because nothing is lost which is released into His hands.

Ripening or Replicating: How are we growing as writers?

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When I first started blogging, I often heard,” Don’t compare your middle to someone else’s end.“  This was usually said at conferences by bloggers with platforms, RSS feeds bursting with subscribers, and years of experience being social media ninjas. As someone just starting out, I’d look at my one or two comments and think, I’m just not there yet, with yet being the operative word.

If I’d started in 2006 when the competition and noise on the internet felt more like the mingling at a cocktail party than an olympic stadium with the roar of the crowd drowning out the clacking of my keys, then I’d be further along too. I’d scribble the line in my notebook, or tweet it to my 25 followers, nodding my head because everyone knows comparison in blogging will make you . Once you go down that path, you may as well break out the duct tape to gag and bind yourself, because it’s pretty hard to write authentically while trying to replicate someone else’s success.

So I’d plod along faithfully, wrestling contentment down with each post, imagining when my “end” would come and I’d have arrived. When I could count myself a writer. Maybe get a book published or reach a certain number of subscribers. When I’d be the one dispensing anecdotes about the good old days of blogging and tips for building your platform. I’d dream of a time when my voice would matter.

 We often think of growth as a linear thing.

We back kids against door frames and etch pencil scratches along the years as the tops of their head stretch upward from chubby thighed toddlers to gangly teens. Failure to thrive would be, well, failure.  We think of growth as the raise you get after each faithful year on the job or the beater car with the tricky alternator that turns into the minivan or new SUV as each new child comes along. The dorm room of your college years to the 4 bedroom 3 and one half bath home with the wrap-around porch.  Growth means bigger, and bigger means better.

But what if growth isn’t always linear?

What if my end never looks like theirs because my journey isn’t taking me in that direction? What if growth was less about replicating and more about ripening ? Less about measuring up and more about pouring out?

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Because lately, I’ve been looking down the road and I don’t see the horizon brimming with the things I once thought I was headed for. Even the things I thought I wanted. And I’m realizing there is a great freedom in that. That in my corner of the internet, my words are enough, no matter how small.

I feel a collective pull of my writer friends, back into their lives, to write what they love, not just what gets tweeted or shared. There is a dedication to the seeking of words and story and truth that all writers wrestle with, but there is a calm too.

So many of us, who started with God sized Dreams of doing the big things, have learned that God works those out in the small things. That growth often comes in the deep blush of fruit swollen and ripe, and not just the arching branches seen from miles away saluting the skies. It comes in tiny rings spreading modestly across a trunk year after year, no more than the width of a fingernail. It comes in pruning season and it comes in harvest. It comes in roots grown wide and long under scorched earth, seeking out water and life and bedrock with which to sustain it’s might.

We don’t always see it. We just sink our teeth in, letting the juice gush lavishly down our chins, we taste and know it’s good.

psalm 348

Bread and Crumbs

By

Enough

I should be networking, I know.  That’s what people do at writing conferences.  They network.  They do not slink away to their cars when no one is looking.

I stare at my reflection in the window and chastise myself for not being a better faux extrovert.

That’s when I see her, a middle-aged woman hiding out in a red minivan some spaces away.  I peer at her because it’s okay to spy on people if you’re a writer.

She does not see me, but I notice the anxious wrinkles that spread across the bridge of her nose and grip her blue eyes in their hold.  She clutches a stack of papers in her ringed hands.  They are the hands of a woman who has held a lover and bathed children and coaxed shadow-thoughts into words in the dark of the night while the children were sleeping and the dishes were growing crusty in the sink.

Everything she has ever written has come down to this: a book proposal and a fifteen-minute time slot with a literary agent carved into an afternoon of sessions on how to be a better writer.  It’s an opportunity she plunked down fifteen dollars for and then cried about, as if this dream of hers wasn’t worth fifteen dollars and a trip to Portland to go to a writer’s conference where she might learn she’s not even a real writer.

Uncertainty wears so heavy on her face, I can feel it from three cars over.  Her eyes stumble over every double-spaced word, even though it is too late to change anything.  It is printed.  It is done.  But she can’t stop chewing on the words, churning them over in her brain to quell the gnawing in her stomach.

She is hungry for this. 

The realization startles me because I am hungry too, and I see on her face everything I see in my reflection.  Just three cars over is another sword-slinger, another wordsmith, another hopeful.  Just three cars over is a woman who wants this just as much as I do and possibly deserves it even more.

I feel a certain seizing in my heart, the kind I felt when I stumbled across a very successful blog and realized the author was someone I vaguely remembered from college, someone who didn’t even major in writing,  someone who had the audacity to say she never intended to be a successful blogger.  It just sort of happened.  Accidentally. 

How nice.

I read through her words and searched her blog, first looking for errors to feed my jealousy and then searching for crumbs to satisfy my longing.  Maybe she would remember me and read my blog and share it with her ample readers and then, then…

…then maybe I would get a piece of that bread that seems to be in short supply.

It hit me then, when the gritty crumb melted into my tongue and I groveled around in the dirt with the dogs, waiting for something to drop, that there is nothing under the table that is not more readily available around it. 

He whispered to me, “I broke my body to feed you, Child.  I will not let you go hungry.”

Bread and Crumbs

I glance back at the woman.  We are a part of a community of those who can get so busy talking about bread that we forget there is plenty to eat.  We are hungry.

And in our minds, God is limited to five loaves and two fishes, and there is a multitude that needs to eat.

But our God is not limited by loaves and fishes.  In His hands, there is bread in abundance, bread so plentiful, I cannot stretch my belly big enough to contain it all.  There is bread for her and there is bread for me, and more than enough room at the table for us all.

We need not want for the crumbs.

I hear a car door open and the woman steps out.  She sees me then, and I smile.  She is hungry.  I am hungry.

And I know just where we both can find the bread.

When You Write

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Sword of the Spirit

When you write what the Spirit whispers, all the hosts in the heavenlies bend to listen and adore to the praises of their King.  On coal-burnished lips they whisper holy over the soft sound of beating wings.  The word echoes through eternity in unending repetition, holy, holy, holy.

But in the shadows where the light has cut the line and fenced the darkness, the hosts of hell take up arms.  It is not their habit to let a battle-cry go unanswered, and you have raised the colors of an enemy King when you wrote His words.

This is war, whether you realize it or not.  The battle rages in highest heaven and deepest earth and you have been uniquely equipped for a place in the battle by the power of your pen.  It is a pen that shreds the veil and open eyes because they are not your words, they are His, and His words have the power to ruin and restore with a single thrust.

Do you take that task lightly?  It is no light task to listen to what the Spirit whispers and to write “Thus sayeth the Lord.”  When you write those words, eyes are opened and swords are drawn.

God’s Word is powerful.  Effective.  Game-changing.  It is no less powerful in the hands of little-known writers or back-woods pastors.

Sword of the Spirit

And that is the truth that makes the underlings rise when you dare to lift your pen.  Because oh, if you realize how sharp is your sword and how mighty is He who is on your side, their ruin would be sure.

Their ruin is sure.

So they respond with the coarse whispers of those who must crawl on their bellies and grovel at the gates of the Kingdom.  They must speak in lies and half-truths because there is no truth in them, and no love.  Where there is no love there is only fear, so it is with fearful words they speak.

You must not listen.

But then, you will not hear them, not with your ears.  You will feel it with your heart and with your emotions and even with your will.  And if you listen, those lies will work their fear into you and fell you.  They will keep you on the ground when God has called you to arm yourself.

They will keep you from your sword.

You have been there, perhaps more often than you wish.  You have been crushed by something you cannot see.  But it is no less real.

When you cannot get up, when you cannot write more, it is because deep inside, you heard the cadence of lying tongues and in your weakness, you believed it, and they won.

Ephesians 6 12

Listen, Writer, from your place on the ground and know this: the power they hold over you is nothing like the power that lifts you up. 

That is what they fear, those demons who lurk in the shadows, working the truth over forked tongues and causing you to believe you are nothing more than a writer with a word.  They fear that one day, you will come to understand the truth of your calling.

You are a writer with The Word. 

You are armed with a sword that always hits its mark.  It has never returned to its sheath in shame, and it never will.  When you pen truth, you thrust that sword right into the den of the liars.

They will claw and fight when they find you there, and you will feel the blows.

But this is not the time to shrink back.  You must get back up.  Secure your armor, take up your pen, and write.

 –Yours in the fight,

Kristen

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