As a designer, I have a myriad of blogs that come across my desk every day. Design blogs, blogs I’m building, friends, writers, ideas, concepts, you name it. Over the course of a year, I talk to lots and lots of fellow bloggers, thinkers, entrepreneurs, moms, sisters, friends who want to talk dreams. Plans. Goals.
So here’s my 5 thoughts for you, fellow bloggers, writers, seekers of truth and beauty, and miners of the diamonds amidst all the coal. These are what I would tell you if I could over coffee or peanut butter on toast with blueberries, which is my absolute favorite, but I digress…
1. Your blog is an extension of you, but does not, and should not run your life. It’s really easy in this blogging world to get swallowed whole by the screen that you sit at every day. I’ve found myself taking out my iPhone, snapping a photo only to think, “I should blog about this later.” I’m sure you all know this feeling. Your readers, your friends, your family, don’t want your blog to run your life. TRUST ME. The best and most authentic posts and content come from people who are living rich lives, learning from mistakes and getting into the grit of the world they live in. This might mean you take some time off and that’s ok. I’m sure I’m going against all “How to get one million followers in one day” suggestions, but you don’t need to keep constant content. Keep GOOD content.
2. Uncluttered design is better for your reader. I come across a lot of designs that are full. Busy. Links and arrows, directions, options, ads and you name it. I love seeing so many exciting things going on for so many bloggers. But if people are coming to your site to read, make it easy to read. When it comes to the design, remember that there are three main areas your readers are looking — who you are, where to connect with you and what you’re offering. Keep it simple and cohesive. Too many colors, images, fonts, etc, will make it harder for your community to engage completely in what YOU are saying. Try to imagine your blog and website as another room in your home. Declutter it. Dust it. Refresh it. Give people beautiful things to look at, but not too much to distract them from why they’re really there — to see YOU. Whether you’re writing about parenting, home decor, organizing, the Gospel, whatever it might be… keep the main thing the main thing.
3. Don’t try to be someone else. We all know that there are some amazing writers and creators out there. So. much. good. stuff. But if we all tried to be like them, this world would implode really fast. As Dr. Seuss said: “Today you are You, that is truer than true. There is no one alive who is Youer than You.” Own who that person is. Maybe it takes some introspection. Don’t be afraid to routinely ask yourself — Why am I writing? What is my story? What do I have to give? What is my voice?
4. Smaller can be better. Your audience is not a direct reflection on your content. In the business realm, it might be beneficial to keep an eye on stats, but sometimes it can destroy a personal passion. If you are PASSIONATE about something, then don’t let small numbers deter you. Your passion should not fly or fall based on the attention of others. We wouldn’t tell our children that they are less beautiful or handsome based on how many people tell them this, would we? And if you are trying to grow numbers, remember to stay authentic and press on. Hard growth doesn’t mean it’s bad. It could mean that you are just growing deeper roots.
5. Moodboard your life. With all the designs I do, I start with a moodboard. This is a collection of images, colors, typefaces, concepts to help myself and the client work from the same idea. We are both looking at the same collection of items regularly to make sure we’re not splitting too far from the concept. You can do this on your own for your own life and blog, and you should. Start collecting images, photos, prints, clips of things that inspire you. Maybe it’s a magazine ad. Maybe an old photo. Maybe it’s a quote in a book or a blogger who said something that went to your heart. Collect all of these things and put them somewhere where you’ll see them every time you write. Remember who you are and why you’re there.
(If you create one of these or already have one, link up here and share!)
I am thankful for all of your stories, voices, tips, bravery and passion.