If you have a blog in place, or if you are planning a blog, did you know you could stand on your own soapbox and tell the world about your passions? From this soapbox you can share your joys, sorrows, vent, instruct, teach, train, encourage, entrust, show, and flex your writing muscle. In other words, your blog can be your platform. Why have platforms? This is helpful if you ever want to consider publishing, as in publishing stuff you write, as in books, eBooks, etc. Your platform is an excellent place to help market your writings.
Let me be clear, you do not have to write with the intent of publishing any further than your own blog. Many prefer to write just for themselves and their readers, not caring if they ever have an opportunity in having their works published. However, you will hear of more bloggers opting to publish their posts into eBooks, even commercial publishers are approaching them offering book deals. You may decide that you enjoy writing so much; you want to put forth effort into writing a book.
Whether you think you may want your writings published beyond your blog right now, you should at least be open to the possibility for the future. One thing a commercial publisher looks for is whether a writer has a platform or not. If you have a blog in place and if your blog focuses on the book you’ve written, then you have the “platform” they are seeking.
If you are just starting your blog, think ahead to what you want your main point to be, your mission. It may be a blog detailing your day as a mom. It may be one where you write about the craft projects you do with your children. It may be one where you talk about your daily struggles with an illness or chronic condition. It may be one where you highlight your walk with the Lord. It may be one where you generalize your life and talk about it all, family, children, home projects, cooking, etc. Really, there is no set rules to coming up with a platform, except you need to question why you are starting your blog.
If you are starting a blog with the intent to earn an income with it, you really should think about your platform. If you wish to cover several different topics, like for example, family issues, cooking, and your walk with the Lord, then make sure your categories are well defined. Put all your “recipes” under your cooking category. Family issues under “family” category, and so on.
By doing this, if you wish ever to publish a book, when you approach a publisher or agent with your manuscript, you can honestly tell them you already have a platform (your blog). This will go a long ways in earning points with the potential agent or publisher. Be sure to make the most of your “platform,” set your blog up by creating email lists, to sign up or opt-in for your newsletter and RSS feeds. Having a nice sized list will also impress any future publishers. They will see you with great marketing potential if these things are already in place.
This post shared by Lori Ramsey, a contributor for Sisters In Bloom. You can find Lori’s work at her brand new site LA Ramsey where she writes about her novels and her faith.
Lisa Hamer says
March 23, 2012 at 11:38 amI have never thought of my blog as being a “platform” for writing a book. Hmmm nice thought!
Lori Ramsey says
March 23, 2012 at 9:14 pmYou never know where it may lead! 🙂
1love1hope1faith says
March 23, 2012 at 1:12 pmI have a blog, I use it for reviewing books, encouraging, sharing my heart….I really enjoyed this article!!
Thanks Tina
Lori Ramsey says
March 23, 2012 at 9:14 pmThank you Tina!
Maria says
March 23, 2012 at 1:20 pmI really like the point you make that there is no set rules to coming up with a platform… There seems to be a trend going around of people telling you about how to have the perfect blog, about how to make your blog more public, more profitable, more this and more that… whatever happened to using the blog as a simple journal to share whatever your point is with the world.
I hope this does not sound judgemental because it is not the intention, but I think blogs are being so overcommercialized to the point that it turns some of their readers off. For example, I may go to a blog to read about something inspirational but then get so distracted by all of the advertisements that honestly, they make click and get off the site. Then there are the blogs that make you feel awful about certain designs, having music, things like that. I think when you try to make everyone happy your blog loses its identity, and hence its platform.
Lori Ramsey says
March 23, 2012 at 9:14 pmMaria, My advice to you, write on what YOU enjoy and follow your heart with that. I agree about blogs becoming too commercialized.
Missy says
March 23, 2012 at 1:29 pmMy dream is to become a published writer of some sort. I started my blog to reach others in Christ but also hopefully to someday use it as a stepping stone to becoming a published writer.
This is a great article on that. Thanks!
Lori Ramsey says
March 23, 2012 at 9:12 pmI wish you the best in pursuing your dream! I’m in the midst of trying to become published too!
Barbie says
March 23, 2012 at 3:29 pmI have thought about turning my “31 Days of Abiding” posts into an e-book. Some of the posts would have to be reworked. But I love that my blog can be used to both personally journal my thoughts as well as to encourage others.
Lori Ramsey says
March 23, 2012 at 9:12 pmI encourage you to go for it! It’s free to compile an ebook and list on Kindle and Nook.
Ashley Ditto says
March 23, 2012 at 9:28 pmLoved this!!!
Heather :) :) :) says
March 24, 2012 at 6:44 pmLOVED this post. I’m totally open to the idea of publishing someday, absolutely. However, I think I need to get my blog a little more organized, first 🙂 🙂 Love and hugs from the ocean shores of California, Heather 🙂