This is it, the day we’ve been counting down to! The big announcement! It’s been hard to keep something this fantastic a secret, and now, we’re thrilled to let you all in on it! Here, grab a salted caramel mocha and get comfy (you’re among friends)…
Today is the day we launch the new name for Relevant and introduce you to the broader vision we have for the online space. First things first, the new name…
(ah-loom)
Light (in French…yes we took liberties with the pronunciation).
We love the Light, how He breaks into the dark places in our souls and makes new; He illuminates the beauty that reflects from Him. Oh it is so good! He is so good, and when we open ourselves up to His molding, we are then able to live out of His light. Allume is a community that encourages women in living out the Light in all their spheres of influence.
In the home, in their communities, and throughout the world.
The vision for Allume is to encourage, inspire and teach through articles, video, podcasts, and conferences. Speaking of conferences…
Why the name change? Turns out, “Relevant” is trademarked (I know, I know, we should have known!) and so we went to work searching for a new name that fit. We prayed and Googled and Trademark searched and prayed some more, and we landed on Allume and then Allume Social. We love it. It just rolls off the tongue and it perfectly describes what we’re about: Him, the Light of the world.
Now, there is no need to worry, everything you love about Relevant will be intact in Allume Social. The heart and soul (the purpose and core values) of the conference will stay the same – the coffee, the connection, the heart bonding of kindred spirits – but now, the conference is a part of something much bigger.
To celebrate the launch of Allume and all it’s awesomeness, we’re hosting a Twitter party tonight at 9pm EST under the hashtag #allume! There will be scads of prizes, proverbial cupcakes, and a FREE CONFERENCE PASS to Allume Social!!!!
Before you come, make sure to follow Allume on Twitter, and Like Allume on Facebook!
It’s going to be a blast, and we can’t wait to see you there!
(Check out our post on incourage today-goodness abounds!)
P.S. We’re still working out a few kinks here and there on the site; hang tight and hopefully everything will fall into place soon!
…
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Designer says
January 26, 2012 at 1:25 amWhat a reply will look like!
Designer says
January 26, 2012 at 1:26 amAnd another!
Donna S says
February 7, 2012 at 6:26 amWhat an exciting new chapter! Congratulations! I love the vision and purpose for Allume! I’m already counting down to Allume Social 2012 in October, can’t wait!
Denise In Bloom says
February 7, 2012 at 6:27 amThis is so exciting. I love to see the way God has grown this vision. To see what HE can do with willing vessels who want to step out and make a difference. Can’t wait to watch Allume grow into all that God has in store.
Mary@The Encouraging Home says
February 7, 2012 at 6:45 amI love the name! This is so exciting to see how God is moving in so many hearts. Praying to be able to attend this year!
Anonymous says
February 7, 2012 at 11:18 amYay!! It’s my dream to attend this year! 🙂 I keep reading it all-a-me! What a cook name! So unique! Praying God continues to do wonderful things!
Misty Krasawski says
February 7, 2012 at 12:13 pmOkay, this is really exciting! Congratulations and I’m anxious to hear all about what else is new this year. God is surely on the move!
Lorilee says
February 7, 2012 at 2:00 pmLove it. The name, the colors the message. Very good! congrats!
Dianna A says
February 7, 2012 at 2:21 pmAwesome. Great new name and can’t wait to see what else you all are doing.
Bowmania says
February 7, 2012 at 2:35 pmIt’s PERFECT!!! 🙂 I can’t wait to see what God has in store!
Rachel @ finding joy says
February 7, 2012 at 2:37 pmI was so blessed last year at Relevant. For that — thank you. I am excited, and praying God’s providence that I will be able to attend Allume. Thank you for walking in HIS faithfulness.
Ruth Rutherford says
February 7, 2012 at 2:59 pmOooh, I like the new name. Fancy! I expect croissants and hot chocolate each morning at the conference… 😉
Linda says
February 7, 2012 at 3:17 pmSounds wonderful!
Ann Voskamp says
February 7, 2012 at 3:23 pmCan’t stop smiling!
May God move among us and ignite us all for His glory at our tables, on our corners, for all the nations….
Kristin says
February 7, 2012 at 3:37 pmMore than thrilled by this! Thank you for following God’s heart and vision.
Blessing,
Kristin
Annie | annieathome.com says
February 7, 2012 at 4:18 pmSo happy for all these new beautiful things being birthed here, and praying for you all as you walk forward. Just beautiful!
Diane Bailey says
February 7, 2012 at 4:36 pmHappy Birthday, ALLUME! Kind of cool…All-U-Me… I hear, All U, (in)Me!
Jacque Watkins says
February 7, 2012 at 6:32 pmThis is so very exciting and I am diligently praying God’s sweetest blessings over this place. May He be glorified and may many hearts be forever changed because of this community!
Carol Andersen says
February 7, 2012 at 7:08 pmWonderful – looking forward to the twitter partay!
Stacy says
February 7, 2012 at 7:41 pmExcited to see what you all have in store!
Mnewell0293 says
February 8, 2012 at 12:46 amCongrats! Love the new name…oh that means all the “RELEVANT” fun stuff I have will be unique and “Hot” to own…LOL….Still going to wear my Relevant Necklace from The Vintage Pearl 8)
Anonymous says
February 10, 2012 at 10:47 pmiam thankful for you Sarah Mae, Jessica, Logan, Cristin, Brooke and the “accountant dudes” for implementing a desire God put in your hearts, creating this “city on a hill” forum to encourage one another and shine for His glory! Praying He will prosper according His glorious riches in Kingdom value
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