About Caroline

Hi, my name is Caroline and I am an affiliate flop.

It feels so good to write that out and let it be known that I have failed in 99% of the affiliate programs that I have signed up for on my personal site and I was even rejected by Amazon. Yep. I’ll talk more about that in a minute.

Some of you may be asking the question that I know I asked myself at first, “What is an affiliate program?”

An affiliate program is an agreement between you & the product owner that pays you a commission when people buy that product having found that product on your blog.

If you are an avid blog reader, I’m sure you have seen your favorite bloggers mention at the bottom of their post with a little * or within quotes stating “this post contains affiliate links, thank you for supporting _____”.  My curiosity took over and I started reading all I could about affiliate programs. At this point {and still today} selling ads on my blog wasn’t an option because, well, I’m nowhere close to offering that on my blog, but signing up for an affiliate program where I could earn a few $ here and there seemed like such a great idea.

After some research, I decided to give it a try. I found some affiliate programs that I was interested in and signed up. From digital photography e-books to iPhone e-books to camera bags to clothing to Amazon. In the past 3 years, I’ve tried at least 10.

Only one of those turned into being a tiny bit successful.

I even failed at being an Amazon Associate. I was so excited earlier this year when becoming an Amazon Associate finally became available in Illinois. I immediately signed up & added widgets to my sidebar highlighting some of my favorite products & books on Amazon. I even added some affiliate links in a few of my posts. Did you know there’s a 90 day trial period with Amazon Associates? If you do not generate a referral in 90 days, your account will be rejected. The email actually says “We are writing to notify you that your Associates Program application has been rejected.” Rejected.

I thought I was following all the right “rules”.

So, why am I here to share my affiliate flop & rejection? To encourage you – especially those of you that are like me and do not have a large audience of readers.

I want to encourage you that it is ok to try a few different affiliate programs until you find one that works for you & fits your blog. I also want to encourage you that it is ok to flop.

Lessons You Can Learn from an Affiliate Flop:

1. Research. My go to resources on this topic: Amy Lynn Andrews & Darren Rowse. {Click their names & the links will take you to their series on affiliate opportunities. Really, the possibilities are endless for you & they have done a ton of research for you on how to get started}.

2. Do not sign up for an affiliate marketing campaign for personal reasons. If I’m 100% honest, I was looking out for personal gain. “If someone clicks on my affiliate link & makes a purchase maybe I’ll have enough money to get ______.” My focus should have been their incredible product, not my personal gain.

3. Do not be discouraged if it flops. Send me an email & we’ll share our flop stories & if you get rejected by Amazon then we’ll be instant friends.

4. Know your audience. Find out what your readers are interested in hearing you talk about. This is another reason my affiliate programs flopped. I loved the products & assumed my readers would love them as well.  But, it was all about me {see #2 again}.

5. Find a mentor. I value the opinion of those who have cleared the trail of ahead of me in the blogging community. I asked a few of them to share with me their thoughts on affiliate programs:

Commit to a strategy and see it through. My best performing affiliate posts are gift list posts with all affiliate links and best wardrobe pieces for particular stores. But, with both of those I have to make sure they are well promoted. I spend lots of time making the post beautiful, convincing, and then finish it well by making sure there are enough eyeballs on it.
Hayley Morgan

I believe there’s value in just hearing about a site, clicking over, seeing a ware used in a creative way. They say you have to see something 7 or 8 times before it resonates… So for me, affiliates can feel like free advertising.
Myquillyn Smith

Last week, Denise encouraged us, “The great thing about blogging is the fact that there isn’t one correct way to do things.”  The same applies to affiliate programs. Figure out what works best for you & your blog audience and go from there.

What about you, have you had success with affiliate programs? If so, would you care to share with us a few of your tips? Or are you an affiliate flop like me that could use a little encouragement?

Three years ago, God took my gift of encouragement & helping others & my tiny knowledge of blogging & gave me the opportunity to use those gifts in a new way as an Ad Manager for a dear friend. I had ZERO experience but my friend took a chance & it has been so much fun!

In my everyday life, when the topic of “Do you work?” comes up & I tell them what I do, 95% are shocked that bloggers can earn money. To those of us in the blogging world it is commonplace & a topic of conversation but it can still generate some confusion.

Deciding whether or not to sell or buy advertising can be challenging. There are so many resources out there {I listed some below that are amazing!} & I think something new pops up every day in the blogging world. It is constantly changing and growing.

Just to clarify, I am talking about buying and selling Private Ads :: a relationship between a blogger {the Ad Seller} and someone with a cottage industry type business {the Ad Buyer} like an Etsy shop that makes handmade pillows who work together directly (or though an Ad Manager) to build a partnership. There’s a whole other world of Ad Networks & Affiliate Marketing that I’m not even going to try to jump into today.

Here are a few things that I have learned over the past three years from the perspective of an Ad Manager that may helpful as you venture into the business of buying and selling Private Ads:

To the Ad Seller {the one selling advertising}:

• Media kits are helpful but not necessary
• clearly communicate your expectations with your ad buyer
• consider offering an incentive for their ad purchase {a Facebook mention, Tweet, Pinterest pin, giveaway or a lovely combination of any or all}
• do not be afraid to say “no thanks” & try to refer them to someone else in their niche

To the Ad Buyer {the one buying advertising}:

• clearly communicate to the Ad Seller why you believe your product or website would be a good fit for their site
• an amazing pixel creative {a.k.a. your ad button} is necessary & ask yourself “What makes you click on an ad?” when you’re visiting other websites. Expect the Ad Seller to have certain opinions about the appearance of your ad button. They have put in a considerable amount of thought {& resources} in to the “look” of their website. If your ad button doesn’t fit their blog aesthetic, they may ask for a new one.
• offer discounts to the readers and/or consider making a landing page just for them
• do not take it personally when you are rejected; realize their honesty probably saved you some money
• be a responsible bill payer {Ad Managers hate to send payment reminders}

Being an Ad Manager has been an amazing journey for me & it really is about building a relationship with these incredible shop owners. Most start out as a partnership about working together to be a voice for their product but so many of the shop owners that I have had the privilege to work with have become some of my favorite places to shop!

 

Resources worth checking out:

Amy Lynn Andrews {everything she writes about is incredibly helpful}
How to Blog for Profit Without Selling Your Soul by Ruth Soukup
How They Blog
Blog Life e-Course by A Beautiful Mess