When I was growing up we moved a lot which meant I was often the new girl. My mother taught me the best way to make friends was to be consistent and keep showing up. I learned others would trust me to be who I was, but sometimes it would take a little bit of time. Over the past nine years in the blog world I have learned the same can be said about blogging.
No matter where you are on this journey of sharing words in public forums, the topic of readership has been on your mind at least once. It seems we are all looking for the exact equation which will build our readership to mega-blogger status in a short time. The problem is even in this era of instant gratification people need time and reasons to trust you.
Learn from my mistakes.
As a blogger I have made a lot of mistakes. I have changed how I blogged, deleted years worth of posts, and moved my blog numerous times. I have had times when my inconsistency with how I presented myself on the web caused a loss of readership and friendships. I can say the loss of connection was greater than the loss of numbers.
Starting over is sometimes harder than starting anew, but in both cases the rule is the same: be consistent. If you want to touch lives, as most bloggers I know do, then you have to be present for a period of time to prove you will be there for the long haul. You need to give them a reason to trust you.
What will consistency do?
I cannot promise you consistency will grow your readership to mega-blogger status. What I can promise you is consistency will allow you to interact with people in a way they will learn to trust. This will allow you to touch those lives and make an impact. In other words, consistency will bring connection.
Readers know when you are trying to play them to add another number or when you sincerely want to be there for them. To be quite honest, it shows over time. This is why readers are slow to commit to supporting a blogger. This is why you need to be consistent even when things don’t seem to be happening.
Blogging is about building relationships.
Most of the work in the quiet time of blogging is going on in the heart. As you share what’s on your heart, they take it into theirs. Even before a comment is written, a heart connection can be made. Eventually, after you have proven yourself by showing up and they have learned to trust you, they will share their heart with you also. You will receive a note or comment explaining how much you mean to them, and how your words have had a positive impact on them.
Through consistency we will improve our writing, deepen connections with others, and increase the number of lives we are able to impact. Until we have proven ourselves none of this can happen.
My mother would need to remind me after each move how it would take time to make friends. It isn’t always easy. It will require hard work and discipline. However, the results of being consistent are worth it. Let me remind you: the same is true with your blog.
Stacey Lozano recently moved to Oklahoma, two years ago. She has been married to the love of her life for 20 years, eighteen of which were spent homeschooling her boys. As she prepares for the junior year of her youngest, she also waits for her oldest to head off to Basic Training. Her heart has forever been changed by moments which have and will soon happen. Join her regularly at Stacey’s Daze or at Pinterest where she just restarted her boards.