We’ve talked about building a tribe and serving other’s through blogging and social media. We’ve also touched on commenting and honing your writing skills. All of these elements help to build community (or a tribe). In order to maximize your efforts, the goal is to be active in all aspects.
The tricky thing about blogging is, if you aren’t writing something that’s worth reading, the community efforts can be in vain. People want to rally around leaders who have something of value to share. Time is such a precious commodity these days because everything is screaming for it. How can you earn the time of a reader? What makes it worth it for them to stop and read what you have to say?
You don’t want to just slap anything down on the screen simply so you can get a post out there. Creating content and putting it together in a unique way takes time. The question remains, are you willing to put that time in?
Something important to keep in mind is that your ideas don’t need to be original, they just need to be uniquely you. They need to be told from your perspective.
“Do people really want to hear from me, what some other blogger has already written? Does what I write really matter?” Yes! Because those who are reading your blog want your perspective; your experience.
I want to touch on design just a bit. I’m not a designer, despite the fact that I designed my own blog and business site. It’s too tedious for me and very time consuming. I don’t know design programs well enough to utilize their tools to the fullest.
However, I have learned what’s important to know about design and blog lay out.
Keep it simple. Too many colors and too much busyness is an eyesore and takes away from your content. A blog design should invite the reader in and be an enhancement, not a focus.
This also includes elements/widgets in your sidebar. Less is more. Display only what is most useful for your readers.
It is recommended that your subscribe button/form be above the fold. Above the fold is simply the part of your blog that is visible before you scroll down. It’s the first thing your readers see when they come to your blog.
You can go to this neat stock photo site called Fotolia and purchase graphics and backgrounds inexpensively. Or you could hire a professional designer.
Whatever route you choose, keep it simple, yet unique.
What design woes or questions do you have?